How to Think about Positioning Professional Service Firm | awezzom Management Consulting [Video]

How to think about positioning strategy for your professional firm. When it makes sense most, and when it doesn’t. Poles (vertical markets), spans (horizontal markets), lenses, function, and timing of positioning.

0:00 Intro
0:50 Positioning as strategy
4:00 How to think about positioning
4:18 Poles (vertical markets)
6:23 Spans (horizontal markets)
7:50 Functional positioning
9:00 Lenses (point of view)
12:12 Timing in positioning

Correction at 6m30s:
In horizontal markets, folks working in particular job roles are in fact working in industries. Sometimes, when professionals change jobs, they may stay in the same vertical market (industry), but they also may transition into another industry while maintaining their role.

For example, a CMO might work at a law firm, and later transition into the same CMO role at a real estate firm.

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Link to the article about Positioning a professional firm:
https://awezzom.com/blog/positioning-professional-firm

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Advisory services where we attend to market positions and positioning:
Future-Proof Firm
https://awezzom.com/management-solutions/future-proof-firm

Client Magnet Firm
https://awezzom.com/management-solutions/client-magnet-firm

Sweet Spot Firm
https://awezzom.com/management-solutions/sweet-spot-firm

Growth Catalyst Firm
https://awezzom.com/management-solutions/growth-catalyst-firm

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Person of interest: April Dunford

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Relevant hashtags:
#awezzom #sergeinfreiman #professionalservices #managementconsultant #management #marketing #lawyer #architect #accountingfirm #designfirm #lawfirm #positioning #marketpositioning #managementconsulting