Marketing strategies for Small Businesses Podcast [Video]

In this episode, Andy and Lory discuss marketing strategies for small business owners. They explore the importance of knowing your target audience, creating a value proposition, and being in front of potential customers. They also emphasize the significance of personal branding in today’s business world and the role of paid marketing once an organic process is working well.

00:00 – Introduction and Catching Up
Andy and Lory start by sharing insights into the challenges many small business owners face today and how marketing plays a pivotal role in business success.

01:07 – Overwhelming Marketing Strategies for Small Business Owners
They explore common pitfalls in marketing and provide advice on how to streamline and simplify strategies to avoid overwhelm.

03:34 – The Importance of Personal Branding
The discussion shifts to the growing importance of personal branding for small business owners and why building trust through a personal connection is more important now than ever.

06:33 – Identifying Your Target Audience and Creating a Value Proposition
Andy and Lory share actionable tips on how to identify your target audience and develop a value proposition that resonates with potential customers.

08:59 – Focus on Revenue-Generating Activities
They emphasize the need to prioritize activities that directly contribute to revenue, helping small business owners focus their time and resources effectively.

12:19 – When to Consider Paid Marketing
Finally, they offer insights into when small businesses should consider investing in paid marketing and how to get the best return on investment.

If you’re a small business owner looking for practical and effective marketing advice, this episode is packed with strategies to help you grow your business!

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