Usha Martin – A New Brand Identity Unveiled [Video]

We are thrilled to introduce the new brand identity for Usha Martin and its group companies, reflecting our commitment to growth, innovation, and engineering excellence. For over six decades, Usha Martin has been at the forefront of delivering high-performance wire ropes used in critical industries such as oil & offshore, mining, ports, construction, elevators, fishing, renewable energy and many more.

Our rebranding journey is more than a change in logo—it symbolises our unified global presence, collective vision, and continuous evolution to meet the needs of our customers. With our new visual identity, we aim to offer a seamless and recognisable experience across all touchpoints.

We invite you to explore our new look and feel, as we embark on this exciting journey together. Watch the video and witness the unveiling of Usha Martin’s new brand identity.

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