3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Ferraris EV Makes Fake V8 Sounds: Is This What Buyers Want? [Video]

Categories
Corporate Marketing
  • Ferrari joins Hyundai and Dodge by giving its EV mule an ICE-inspired soundtrack.
  • Early test mules of the company’s first EV use parts from both Ferrari and Maserati.
  • Sources suggest the new electric model might cost shoppers more than $500,000.

A decade ago, enthusiasts would have shuddered at the idea of Ferrari building an EV. Fast forward to 2024, and the most famous of all car brands is hard at work on its first EV, and it’s shaping up to sound quite interesting.

Some carmakers are shying away from making EVs sound like more traditional combustion-powered cars but not Ferrari. In early 2023, it filed a patent for an advanced “sound reproduction device” aimed at amplifying the sound of electric motors and spitting it out of the rear of the vehicle. This video provides us with our first chance to hear the Ferrari EV’s synthesized soundtrack in action.

Read: Ferrari’s First EV Spied Testing In A Maserati Shell

The clip was filmed …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads