Perplexity’s Play to Win AI-Assisted Paid Search | What’s New? [Video]

AI platform Perplexity is pitching a paid search play for exclusive placement in generative AI’s answer to queries. The privilege will likely come with a premium price tag but may include inventory on pages from Perplexity’s third-party publisher partners. Questions remain about brand safety and expected performance, but Robert Rose advises marketers to pay attention to this development, as it’s likely to impact where, how, and why they put their money into original content.

📣So what do you think? How much would you pay to own the answer AI gives on relevant search queries? Let us know in the comments.

👀 Related: How To Make Paid Content Promotion Pay Off for Your Content Marketing
https://contentmarketinginstitute.com/articles/paid-content-promotion-essential-guide

⭐️Sources: https://digiday.com/media-buying/perplexitys-pitch-deck-offers-advertisers-a-new-vision-for-ai-search/

https://digiday.com/media-buying/perplexitys-pitch-deck-offers-advertisers-a-new-vision-for-ai-search/