The MP&F team created the brand identity for the Sequatchie Valley, reimagined the website, bolstered the brand’s social media presence and launched an advertising campaign for the new tourist destination. This combined effort drove awareness to the rural area, which saw an increase in tourism dollars.
- Reached over 287k users, gained 1.7k followers and reached over 5k post engagements across Instagram and Facebook
- Maintained engagement rates well above industry averages for both platforms
- Generated 11k+ ad clicks to the refreshed website
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