New Reese’s product ‘erupts’ on social media [Video]

HERSHEY, Pa. — Chocolate and peanut butter lovers erupted with excitement at the introduction of a new Reese’s product this month. 

The Hershey Company announced Reese’s Chocolate Lava Big Cup. Inspired by last year’s Reese’s Caramel Big Cup, this new candy includes a layer of chocolate filling to the world-famous Peanut Butter Cup. 

“Emulating the decadence of the center of a chocolate lava cake, the new offering gives a rich and gooey eating experience that complements the iconic chocolate and peanut butter combination that fans know and love,” Hershey wrote in its announcement of the new product. 

Melissa Blette, senior brand manager at Reese’s, claims that “Reese’s Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer.” 

In addition to the product itself, …