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Carroll Companies Parkside project in Greensboro nears start of construction, switches hotel brand [Video]

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Corporate Marketing

GREENSBORO, N.C. (WGHP) — A major developer in the Greensboro area is offering an update on a big downtown project.

The Carroll Companies have made a few changes to its planned Parkside project, first announced in 2019 and set to be located on the opposite side of the ballpark from the Carroll at Bellemeade development, wrapping around the South Eugene Street parking deck.

Parkside is planned to be a combination hotel, restaurant and apartment building with retail space. The development will include a nine-story AC Marriott with a bar and a rooftop restaurant called The Bristol. 16,000 square feet will be dedicated to retail space, 4,500 square feet will be event space and there will be 337 apartments.

Rendering of the Carroll at Parkside (Provided by The Carroll Companies)

Initially pitched with an Aloft hotel, The Carroll Company said that “the AC brand made more sense with the direction of the project the company wanted to go in.”

According to the website, the groundbreaking has already …

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