AI Email Marketing: How to Use It Effectively [Research + Tools] [Video]

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

In this piece, I’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.

Table of Contents

• What is AI email marketing?
• Why should you use AI email marketing?
• What are the challenges of AI in email marketing?
• How Marketers Are Using AI in Email Marketing [New Research]
• 15 AI Email Marketing Tools

What is AI email marketing?

AI email marketing is a machine-learning-powered process that helps marketers create email campaigns that reach the right audiences at the right time with the right messages.

AI email marketing tools use data (like your …