Beyond the Single Channel: Why Multichannel Marketing Pays [Video]

Consumers interact with a brand via email, text, web, in-store, social media and mobile. Gain insights from Optimove experts on how marketers can be empowered to engage with their customers on the most effective customer channel and capitalize on the moments that matter 

These insights are excerpted from a presentation at Optimove Connect 2024: Beyond the Single Channel: Why Multichannel Pays. The presenters were Optimove experts: Lyrie Harel Strategic Services Practice Lead, Data Strategy, and Tomer Aronheim, Professional Services Group Manager. 

View the full presentation:

• The main elements of a multichannel strategy: multichannel strategy is characterized by targeting customers on multiple channels and ensuring that the brand can effectively engage with customers on their preferred channel of choice. 

• The best-performing multichannel strategy is the multichannel journey: Initial communication is executed on the most cost-efficient channel, and follow-up …