Importance of Social Media for Municipalities in Pennsylvania [Video]

What is social media and why does it matter?

Social media for municipalities in Pennsylvania is important and few have embraced social media or leveraged its full potential. In this program, public relations and social media expert, Gina Rubel presented social media to the Government Finance Officers Association of Pennsylvania.

Among the tips, Gina shared that social media posts for municipalities must be timely and relevant. As you get comfortable using social media, engage with others. This engagement will help you manage and understand what people are thinking. This includes timely responding to comments and conversations.

You don’t need to be everywhere on social media, but you do need to understand where your audience is and where they communicate.

Almost 80% of …