3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Angel Reese partners with Reeses candy, drops apparel collection NBC Chicago [Video]

Categories
Corporate Business Marketing

Angel Reese has scored yet another endorsement deal, and this one is a no-brainer

The WNBA All-Star released a “Reese’s Pieces” apparel collection in partnership with The Hershey Company on TheAngelReese.com. Two more collections, including a jersey, are set to drop in the future.

“The fans really made this happen,” Reese told the Boardroom’s Nick DePaula. “This collection is for my Reese’s Pieces — who’ve been with me every step of the way.”

This sponsorship deal comes after a social media interaction between Reese and the candy brand in which Reese referred to her fans as “Reese’s pieces” after a big win against the Indiana Fever back in June. The candy brand responded with a custom graphic of a chocolate candy wearing a sweatband.

Days later, Reese rocked a pair of custom Reeboks designed by Marvin Baroota that featured the Reese’s candy logo and a peanut butter cup painted across the shoe.

The collection, which dropped on Wednesday, features eight items and …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads