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CNN’s Boris Sanchez Reacts to Early Pumpkin Spice Products [Video]

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Corporate Marketing Strategy

CNN anchor Boris Sanchez stood up for all that is right and true when he issued a stern condemnation of corporations rolling out summer debuts of pumpkin-spiced products.

As Tuesday’s episode of CNN News Central was wrapping up, Sanchez’s co-anchor Jessica Dean brought up a topic that she said was “going to spark some serious debate” — Krispy Kreme’s marketing strategy to roll out its pumpkin spice lineup earlier than ever.

“Pull out that cardigan, grab a cozy blanket, light a candle — apparently it’s officially fall!” said Dean.

“No, no it’s not,” replied truth-teller Sanchez.

Krispy Kreme had brought back its pumpkin spice donuts and lattes as of Monday, reported Dean, “much earlier than usual.”

IHOP was joining the disturbing trend as well, Sanchez noted, with pumpkin spice pancakes and coffees, although the restaurant chain at least had the decency to wait until September 1.

According to Dean, Americans spend half a billion dollars on pumpkin spice …

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