9 Types of Corporate Videos and Their Purpose

In this post, we’ll cover:

A corporate video is a broad term that refers to various types of video content that companies use to communicate messages about the company. These types of videos can be intended for internal or external audiences.

Types of corporate videos can include training videos, recruiting videos, social media videos, explainer videos, event recap videos, and more. 

Corporate videos are a powerful tool that a company can use to create brand awareness, promote services, and boost company morale internally.

Companies need different types of corporate videos for a variety of reasons. Ultimately, a great corporate video will effectively communicate who your company is and what they do to outside stakeholders, internal team members, or prospective clients. 

These types of videos can take on many different forms. What a corporate video looks like is highly dependent on the audience they are created for.

Internal corporate videos often highlight a company’s …