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US Fencing Wants to Turn Gold Rush Into Corporate Dollars [Video]

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Corporate Social Marketing

US Fencing Wants to Turn Gold Rush Into Corporate Dollars

The US fencing team just wrapped up a historical showing at the Olympics. They finished with four medals, including their first team gold. The sport’s leaders want to turn that success into more corporate sponsorships.

“My phone is on and my email is being checked,” said Phil Andrews, USA Fencing’s chief executive officer, in an interview.

USA Fencing has an annual budget of almost $16 million, about 90% of which comes from membership, events and donors, Andrews said. When he was appointed CEO in 2022, there were no corporate sponsors. Now, there are about 20 companies including Nike Inc. and Hilton Worldwide Holdings Inc. that have combined for more than $1 million dollars.

Read more:https://www.bloomberg.com/news/articles/2024-08-05/us-fencing-team-wants-to-turn-gold-rush-into-corporate-dollars?utm_source=website&utm_medium=share&utm_campaign=twitter?sref&sref=omvmmwIg

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