Breast Cancer Now spotlights the things people with cancer leave unsaid in new campaign Marketing Communication News [Video]

Breast Cancer Now, the research and support charity, is launching a campaign that draws attention to things people living with breast cancer often don’t speak about.

“Left Unsaid” is the next chapter of the charity’s “Real Talk” campaign, created by BMB . The new work will run alongside the original TV spot, highlighting that the charity is the place to turn to for anything and everything to do with breast cancer. These brand-new social media spots encourage people to open up conversations about the subject.

The work is inspired by real people living with breast cancer and their stories and experiences. It’s a truth that many people in this situation often shy away from talking completely honestly and openly, because they don’t want to burden others, the topic feels taboo or they worry people simply won’t understand.

The campaign will run through August until the end of September – across TV, Online, YouTube, …