The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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How do teens quit vaping? Some simply send a text for help, new study shows [Video]

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Corporate Marketing Strategy

For teens who want to stop vaping nicotine, an interactive text message program was found to be effective at helping them quit.The anonymous program begins with this message: “Ready to quit? Text the date you want to quit for daily tips a few weeks before and after your quit date.”Related video above: Earlier this year, a study found that vaping is becoming more popular among younger studentsAmong adolescents with a history of vaping, those who participated in a first-of-its-kind text message program called This is Quitting were 35% more likely to report that they had quit vaping after seven months compared with adolescents who did not participate in the program, according to a study published Wednesday in the medical journal JAMA.This is Quitting was developed by Truth Initiative, a nonprofit focused on ending tobacco use, as a free and anonymous text messaging program to help young people quit vaping. Before …

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