Reddit CEO hints that subreddit paywalls are on the way [Video]

Some subreddits might be paywalled as part of Reddit’s revenue-boosting strategy since going public earlier this year.

In its second earnings call as a public company on Tuesday, CEO Steve Huffman teased this and other changes for Reddit.

Inside Reddit’s new money-making strategy

The platform has stayed notably consistent over the years and hasn’t been monetized into oblivion like other social media sites. However, all that may change now that the company has shareholders to satisfy.

“I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said per Engadget. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

In the months leading up to Reddit’s IPO, and continuing since then, the site has aggressively pursued new revenue sources. The …