Black Hills Harley-Davidson dealership gears up for Sturgis Motorcycle Rally [Video]

RAPID CITY, S.D. (KOTA) – The Sturgis Motorcycle Rally brings thousands of visitors to the Black Hills each year. Economic benefits from the Rally aren’t confined to Sturgis.

Black Hills Harley-Davidson in West Rapid is maximizing their business opportunities with bikers flocking to the region. Inside the dealership, they’ve reached a yearly maximum of staff members, with about 550 people currently employed. This is a significant increase from yearly minimums around January or February, where the dealership often employs less than 100 individuals. Some of these extra employees are Rapid City locals looking for some extra summer spending cash, others are specialists brought in from dealerships around the country.

General Manager Al Rieman explained how significant the Sturgis Motorcycle Rally is for his yearly revenue.

”It’s a big impact. For us, in our business, it’s over a third of our yearly business we will do in these two weeks,” Rieman …