Five Pillars of Customer Retention Success [Video]

In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention. 

These are excerpted from a panel discussion at Optimove Connect 2024: Exploring Winning Retention Marketing Strategies. 

Listed below are the panelists who joined Erik Holt, Optimove’s VP of Channels: 

• Stanislav Solon, Senior CRM Growth Manager at Betfan, a Polish provider of online sports betting and esports wagering. 

• Lydiane Andry, Senior CRM Manager at Betway, provider of innovative sports entertainment, e-sports, and other gambling products. 

• Marcel Martins, Head of Digital at Grupo Soma, a leader in the Brazilian fashion industry. 

• Data is at the heart of meeting customer expectations 
• Automation should not replace human oversight 
• Smart segmentation drives retention  
• Retention marketers should be product experts 
• A multichannel strategy improves retention