Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of your sales funnel.
Keep reading to learn about social selling best practices that will turn your social presence into a lead generation machine.
Bonus: Find out what people really want from brands on social—including why they follow, engage, buy, and even unfollow them—in The Social Media Consumer Report.
Social selling means using social networks to connect with, understand, and nurture leads and prospects.
The goal is to establish your value and expertise. At the same time, you build meaningful relationships with potential customers. This makes you—and your brand—the natural point of contact when a prospect is ready to buy.
Originally, social selling was primarily (but not totally) a B2B practice. It involved finding ways for sales reps and teams to incorporate the exponential networking power of …
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