6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

In the 2024 HubSpot State of Marketing Report, we found that short-form video is king. It‘s the top format marketers are using, and it’s set to grow the most in 2024.

No surprise there — short-form videos are everywhere.

With Google and other popular platforms boosting their short-form content, how can you tap into this trend to grow your business? And what trends should you watch for in the coming year?

In this post, I’ll share advice from video marketing experts. Read on to discover how to make short-form video content work hard for your brand.

Table of Contents

• What are short-form videos?
• Why use short-form video?
• How do short-form videos fit into your content strategy?
• Short-form Video Content Strategy
• Short-form Video Trends to Look Out For
• Short-form Video Best Practices
• Takeaways for Video Marketers
• Best Platforms for Short-Form Videos

Brandon Sanders, former digital marketer for HubSpot Academy, notes that the definition of short-form can vary by platform. With the rise of TikTok, …