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An In-app Travel Assistant That’s Actually Useful [Video]

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Corporate Marketing Strategy

KIRKLAND, Wash., July 23, 2024 /PRNewswire/ — Steller, a video-based, travel planning platform that allows travelers to discover, connect and book based on experiences shared by creators, today announces the launch of Birdie, an in-app travel assistant to help travelers plan their next trip.

The Problem with AI Travel Planners

Planning a trip to somewhere you’ve never been before is difficult. Despite the excitement around AI travel planners, adoption rates are low because the information provided lacks the depth and personalization needed for memorable trips. Authentic travel requires a human element.  Steller knew they could do it better because of the sheer volume of travel video content their 1.5 million users and creators have uploaded.

“The human narrative is the key to high-level trip planning—you can’t leave it out. Birdie is the next revolution in AI trip planning, she sources video recommendations customized to the user, directly from the Steller community, in effect Birdie …

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