Why is Community Management Important? [Video]

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it.

Don’t believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Furthermore, 60% say their companies are already building such communities.

Still not convinced? Keep reading, and I‘ll share five reasons community management is integral to marketing based on my experience and that of HubSpot’s Principal Marketing Manager of Community, Erica Finley.

Let’s get into it.

My Experience in Community Management

For context, my experience in community management stems from my time as a digital reporter for a television news station called First Coast News.

The station has a popular …