How to Build a Data-Driven Marketing Strategy with Roy Eduardo Kokoyachuk [Video]

The best marketing and branding strategies are built on data, not assumptions or hopeful wishes.

Consumer insight is the understanding and interpretation of customer data, behaviors, and feedback into conclusions that can be used to drive actions that improve product development and customer support.

Three benefits of consumer insights include: the ability to improve your business, a roadmap for how to personalize the customer experience, and a competitive advantage for your brand.

As you evaluate your marketing strategy, are you fully leveraging the capabilities of consumer insight?

Explore the conversation with podcast guest Roy Eduardo Kokoyachuk, the Co-Founder and Principal of ThinkNow.

We cover the market research industry, online panels, zero party data, and the influence of AI on the future of market research.

Follow or connect with Roy on LinkedIn: https://www.linkedin.com/in/royeduardokokoyachuk/

Review ThinkNow’s website: www.thinknow.com

Do you need support to build a data-driven marketing strategy for your brand?
Get a free brand audit and strategy session at https://berevelant.com/contact-us

Follow or connect with Devoreaux on LinkedIn: https://www.linkedin.com/in/devoreauxwalton

Review revelant’s website: https://berevelant.com