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Hyundai Celebrates Community and Cultural Vibrancy with the “Everyone’s Outside” Campaign for the 2025 Hyundai Tucson Hybrid [Video]

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Corporate Marketing Strategy

FOUNTAIN VALLEY, Calif., July 2, 2024 /PRNewswire/ — Hyundai and its African American marketing agency of record, Culture Brands, proudly announces the launch of its latest multicultural campaign, “Everyone’s Outside,” featuring the highly anticipated, refreshed 2025 Hyundai Tucson Hybrid. Building on the success of the OKAY Hyundai campaign, this new installment celebrates the joy of communal and neighborhood moments, and the rich tapestry of culture.

Hyundai Tucson “Everyone’s Outside” Campaign :30 TV Spot
Hyundai’s ‘Everyone’s Outside’ Multicultural Marketing Campaign | Screengrab of Hyundai’s TV Ad with Culture Brands for the Tucson Hybrid, May 16, 2024.

The “Everyone’s Outside” campaign uniquely combines Tucson’senhanced performance and hybrid features with vibrant community scenes where people of all ages are relishing the warm weather. Produced by Stept Studios and directed by award-winning filmmaker Maya Table, this campaign offers a fresh perspective on everyday life including navigating a bustling gas station. The campaign highlights the 2025 Hyundai Tucson’s hybrid …

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