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CA’s departure another blow for WGC events | Golf News and Tour Information [Video]

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Corporate Marketing Strategy

It has been a difficult month for the World Golf Championships, which on Tuesday lost CA as the sponsor of the WGC-CA Championship played at Doral Golf Resort and Spa in Miami last week.

“Going forward, CA will be executing a new corporate marketing program focused on delivering more regional events and customer relationship programs around the world,” the company said in a news release. “As a result, we will no longer sponsor the World Golf Championships beyond 2010.”

It was not wholly unexpected. PGA Tour Commissioner Tim Finchem said last week that one way or another the tournament would continue in 2011 and beyond, a point he reiterated on PGATour.com.

“There is a tremendous amount of interest in the World Golf Championships — the great fields, global exposure, incredible venues — and we will move forward in securing a new title sponsor for the CA Championship. We are confident we will be at TPC Blue …

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