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New Texas law takes effect to protect consumer data [Video]

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Corporate Business Marketing

HOUSTONA new law takes effect Monday, July 1 to protect your data privacy in Texas. It aims to protect you from companies collecting and selling information about you.

First, what is your data?

Your online data is information that businesses collect about you online, such as what you shop for, what social media posts you like, what you search for online, or where you go with your GPS.

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The Texas Data Privacy and Security Act will apply to organizations that conduct business in Texas or generate products or services consumed by Texans.

The law lets you access any data that a company has on you. You can ask them to delete it, correct it, stop collecting it, not use it to target ads to you, or not to sell it.

Companies must comply within 45 days and those that don’t can be fined …

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