A framework for how to use AI in marketing [Video]

As the leaders of Google’s Ads and Cloud marketing teams — and as marketers ourselves — we talk to many partners and friends about AI in marketing. One of the things we hear most clearly is that people want to move beyond the hype to the how.

So, to help marketers get their heads around the opportunities and how to make the most of what AI enables, we’ve developed a framework for how to put AI to work in your marketing.

This article lays out essential actions you can take to get started and how to scale when you’re ready.

Investing in your first-party data strategy can give you a solid AI foundation and drive …