Pilgrims Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup Marketing Communication News [Video]

Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category

Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches today with the debut of “Put It In A Nugget,” a high-energy 90’s inspired rap song and video that boldly goes where no chicken nugget has gone before.

Launched during the pandemic to fulfill a need created by supply chain disruptions, Pilgrim’sreimagines what chicken nuggets can be with original flavors and new innovations that take consumer cravings and put them in a nugget. Pilgrim’s mission to liven up mealtime has the brand going all-in on a crispy, crunchy, juicy, and munchy lineup that includes Pilgrim’s Ultimate Nuggets, Pilgrim’s Cheesy Jalapeno Loaded Nuggets, Pilgrim’s Chicken Pot Pie Loaded Nuggets, Pilgrim’s …