neri&hu crafts minimalist, nature-inspired retail interiors in shanghai [Video]

Neri&Hu Design and Research Office has unveiled a pair of flagship stores in Shanghai‘s Panlong Tiandi development for fashion brand Jisifang and its sister brand, Woven Moonlight. The adjacent retail spaces offer a distinct design dialogue, each tailored to the respective brand’s identity while sharing a common thread of connection to nature.

The Jisifang boutique draws inspiration from the concept of the ‘Primitive Hut’ by 18th century architectural philosopher Marc-Antoine Laugier. The concept is widely considered the fundamental archetype of all architecture. This translates into a stripped-down space focused on the essence of shelter and a connection to the natural world. The design aligns perfectly with Jisifang’s focus on linen, a material seen as a bridge between everyday life and nature.

images © Pedro Pegenaute

At the heart of the Jisifang boutique in Shanghai, Neri&Hu designs a wooden structure which defines a calm space for customers to experience the products. The interiors express …