This guide was published in November 2019 and was last updated in February 2020

Hello and welcome to our comprehensive guide on how to build an effective, lead-generating B2B content marketing strategy.

In this step-by-step guide, we’ll cover everything from thinking about a content marketing strategy to reporting on its success. No matter how experienced a content marketer you are, this guide offers something for everyone.

If you want to read a specific section, just click the links in the contents below. You can return to the contents at any time using the ‘return to top’ link in each section.

For those of you who are new to B2B content marketing, we would recommend starting from the very beginning to ensure you think about your B2B content marketing strategy in the right way.

But before we dive in, what is a B2B content marketing strategy?