Using Video Content to Market your Product or Services

Video content is becoming increasingly popular when marketing a product or service and it’s easy to see why when 80% of online visitors will watch a video, but only 20% will actually read a whole post.[1]

A video, if well executed, can connect with your audience on another level compared to other marketing strategies, increasing understanding of your product or service by 74%.[2] Video based app, Vine and Instagram’s video feature are becoming more and more popular in the B2C world, but when it comes to video content (both B2C & B2B) YouTube still leads the way with over a 100 hours of video being uploaded every minute[3] and it takes 2^nd place behind Google as the most popular search engine.[4] 

In addition to increasing popularity, video contentallows an audience to engage emotionally with your product, either through humor or from ‘tugging at the heart strings’; …