Today, high-quality recruitment video content has become a powerful way to inspire potential candidates, encapsulate your culture, and drive job applications for brands.

According to recruitment research conducted by Hire Rabbit, job listings accompanied by videos were shown to have been viewed 12% more than job listings without videos and received around 36% more follow-through applications.

The best recruitment videos are really culture films, they allow people a window into life at your business. Here are some great examples of recruitment campaigns and why they work.

1. Jobs.ac.UK | Working in Higher Education Means More

Some shameless self-promotion here! But this award-winning recruitment video we created for Jobs.ac.uk is worth blowing our own trumpet about.

For this, we focused on interviewing real people from different universities about their roles and what they like about working in higher education. These testimonials then spun a core idea, why do people love working in higher education? A career in higher education means more:

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Tags Social Media, Social Media Marketing, Video Marketing Tips