What’s in a brand?
A blend of your values, beliefs, motivation, and what makes you unique. It’s everything your customers think & feel when they hear your name.
Your brand should immediately differentiate you from your competitors. It’s vital that leads recognise your brand early on in their buyer’s journey so you have more chances to connect with them on their path towards sale.
One of the best ways to achieve this is with the ever-popular brand film.
Just because it sits at the awareness stage of the marketing funnel, your film shouldn’t be all things to everyone. What it should do is communicate your brand to your target audience without overwhelming them with detail or sales messages.
The key is to make an emotional connection so that potential customers remember you.
Here are 9 of the best brand films we’ve seen to get your creative juices flowing when it comes to sharing your own core values through video.