8 Social Media Marketing Trends to Hop On in 2024 [Video]

2024 has come upon us with the widespread adoption of AI, the introduction of new social media platforms, increased dependence on video content, and the ever-changing algorithms of popular platforms. With these developments, social media marketing is set to witness many changes. 

Hearsay and guesswork won’t be enough to keep you updated in what’s changing in the social media space. You need data. And of course, expert insights. 

We’ve used a mix of both to list some social media marketing trends that will be big going forward.

8 Social Media Marketing Trends to Add to Your Arsenal

While some of these trends are platform-specific, others are overarching trends that will affect all platforms. Whether you’re a marketer, a business owner, or an influencer, you’ll benefit immensely from these insights. 

1. AI Has Crept into Social Media

Starting with the most obvious development, artificial intelligence (AI) is bound to get deeper into the social media world. Its role is two-way. 

Not only are social …