Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance.
The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. And to understand that context, you need competitive analysis tools.
Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
More of a visual learner? Learn how to conduct a social media competitor analysis in just three simple steps:
A social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors.
This type of competitive tool also helps you analyze your competitors’ social strategy, so you can get a sense of what’s working and what’s not within your …