In 2021, 86% of businesses use video as a marketing tool. Thanks to the unending advancement of social tools and technology, making video content for your campaigns has never been easier to do. But that also means that it’s getting harder to cut through the noise.
So how do you create remarkable videos that drive results? You need to create something that’s bold, gives a strong brand voice, and is perfectly tailored to your audience and their customer journey.
From discovery to engagement to conversion, people continue to harness video as an integral part of their journey with brands, and by 2022 video’s set to dominate 82% of global internet traffic. Plus, it’s already more popular and effective on social than other content types, like images.
If you need some video inspiration, let’s take some notes from some of the best ad campaigns we’ve seen this year and the video strategies that …