8 Must-Know Brand Strategy Tips to Make Your Business Unforgettable! [Video]

Think brand strategy is just about creating a pretty logo? Think again.

Your brand strategy is essential.

Here are 8 foundational brand strategy tips to help you grow and build a brand your audience won’t forget:

(Save this post for later as a helpful reminder!)

Number One | Define Your Purpose
Give your audience a reason to care about your brand that goes beyond the problems you solve. Your brand purpose will attract brand advocates who share your values and beliefs.

Number Two | Establish Your Brand Position
Why compete in a crowded market when you can claim unique, uncharted territory?

Number Three | Find Your Brand Archetype Mix
Build your brand as if it’s a person. People aren’t one-dimensional; your brand shouldn’t be either. Show different sides of your brand personality across your brand identity.

Number Four | Understand Your Audience
Who are they, how do they behave, and what truly matters to them?

Number Five | Differentiate Your Brand
As we’ll explore in number seven, the human brain is wired to notice what’s different. It’s a survival instinct – and it’s also the key to standing out.

Number Six | Build a Magnetic Personality
What’s your brand voice, and how can you tell a story that captivates?

Number Seven | Create Stand-Out Identity Design
To capture attention, use this powerful psychological trick: design for bottom-up attention, where distinct design elements naturally break through patterns. Make your brand identity so unique that it’s noticed – even by those seeing it for the first time.

Number Eight | Challenge The Status Quo
Brands like Dollar Shave Club built billion-dollar empires by doing just this. Enough said.

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