Family law firms, like yours, can spend a lot of money on marketing that goes nowhere. Marketing for family lawyers is important if you want to scale your firm’s client acquisition to 7- or even 8-figures.
But you’ve got to understand how marketing is a different process for family attorneys than for other businesses, even other law firms.
The psychological and emotional state of people going through a divorce or child custody battle is different. There’s a delicacy that’s needed during your sales and marketing process to convert them into prospects and eventually clients.
In this post, I’ll share the exact marketing funnel used by top-tier family law firms to get hundreds of qualified prospects every month.
Specifically, we’ll cover:
- The exact marketing channels your family law firm should focus on
- The type of content best suited to each channel
- How to maintain delicacy and empathy for family law prospects to build trust online
- How to engage prospects even if they’re not …