7 Expert Strategies for Driving Sales [Video]

Online retail marketing is a lot of work. You’ve got product descriptions and images to optimize, a website to manage and test, reviews to cultivate and respond to, campaigns to monitor and run…the list goes on and on.

If you’re just getting into retail marketing, this can all feel overwhelming. Even if you’ve been running an ecommerce business for years, it can still be hard to stay ahead of the competition.

The good news is, while there are always more things you could be doing, most retail businesses can get great results online by using a few specific strategies. In this article, we’re going to take a look at these tactics and how you can use them to sell more product online.

1) Target People Who are Ready to Buy

The easiest people to sell are people who are already looking to buy. As a result, Google Shopping is an incredibly important tool in any retail marketer’s arsenal.

Google delivers results for …