In this video, we break down the essential steps of Marketing Strategic Planning, a critical process for aligning marketing efforts with overall business goals.
From market analysis to implementing and monitoring marketing strategies, we cover everything you need to know for driving sustainable growth and competitiveness.
Real-world examples, such as launching a new product and effective resource allocation, illustrate how strategic planning ensures marketing success.
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I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 – Introduction to Marketing Strategic Planning
0:28 – Benefits of Marketing Strategic Planning
0:50 – Example: Launching a New Product with a Strategic Plan
1:30 – Step 1: Situation Analysis – SWOT, Market Research & Competitor Analysis
2:30 – Step 2: Defining Marketing Objectives (SMART Goals)
3:15 – Step 3: Target Market Selection and Positioning
4:00 – Step 4: Marketing Mix – Product, Price, Place & Promotion
5:00 – Step 5: Implementation – Resource Allocation & Action Plan
5:45 – Step 6: Monitoring, Evaluation & Adjustments
6:30 – Conclusion: The Importance of Marketing Strategic Planning for Business Growth
Famous Quote:
“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill
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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44
https://www.youtube.com/@SchoolofLearning?sub_confirmation=1