Your leads know everything they could ever want to know about your product or service.
So there’s no need to tell them more, right?
Well, actually, no.
It’s been proven that “likeability” and other positive emotions have a far greater influence on customers buying from and staying loyal to a brand than any other fact-based factors.
Basically, the more a lead likes you as a business, brand and team, the more likely they are to work with you.
That’s why, as potential customers begin to progress into the consideration stage of the marketing funnel, it’s important to introduce them to the authentic side of your brand, the people behind it and why you all do what you do.
An ‘about us’ video (sometimes called a company culture video or corporate video) gives you the freedom to communicate these things without resorting to dry copy or awkward-looking still photos. It’s the best way to capture the life and spirit of your team authentically and honestly. …