6 Major AI Trends for 2025 [Video]

By , on 15 January 2025

Marketing trends encompass a wide range of aspects, from innovations in strategies and content formats to advanced technologies like artificial intelligence. Looking ahead to 2025, AI is set to reach an unprecedented level of innovation. We’re not talking about the usual automation tools or chatbots that have dominated discussions in recent years. The coming year will bring entirely new and revolutionary possibilities powered by more advanced AI across every field of digital marketing.

AI Agents

In 2024, we witnessed the rise of AI-powered virtual assistants. However, the emergence of AI Agents marks a completely different trend.

AI Agents are powerful tools that automate much of the heavy lifting in marketing. Their cognitive abilities—perception, analysis, understanding, learning, decision-making, and execution—far surpass traditional AI capabilities. Think of them as expert collaborators who automate complex tasks while continuously learning and adapting based on your needs in various areas of digital marketing.

AI Agents …