“Let me tell you a story …”
Those six simple words command attention. They create an expectation that an engagement-worthy experience is about to unfold.
Thoughtfully produced podcasts and videos can deliver on the promise of brand storytelling. But success is far from a given.
These efforts typically play in crowded, noisy spaces where it’s hard to get discovered. Without a compelling hook, your target audience might tune out or scroll by. And if you fail to tie the story to a real-world value, your business may not achieve a happy-ever-after outcome.
These six brands recognized at the 2024 Content Marketing Awards or Cannes Lions International Festival of Creativity spin a yarn into marketing gold. Here’s what to learn from their victories.
Idea 1: Put a unique spin on a familiar story
Many enterprise organizations struggle to implement advanced marketing tools and technologies. They must manage many moving parts and coach team members to minimize resistance and process friction.
To facilitate the smooth adoption and use of …