5WPR’s Beauty & Wellness Division Expands to Further Support International Brands Launching in U.S., with Emphasis on K-Beauty | PR Newswire [Video]

, /PRNewswire/ — 5WPR, one of the largest independently owned PR firms in the U.S., continues the expansion of its Beauty specialty sub-division supporting services for international brands with a primary focus on U.S. campaigns for the booming K-beauty sector.

Recognized for its innovative formulations, cutting-edge technologies, and trendsetting viral beauty routines, the K-beauty market has captivated U.S. consumers. With continued growing demand, 5WPR’s expansion assists Korean beauty brand partners and helps them navigate the competitive American market. Program elements include earned media campaigns, influencer marketing, professionals and celebrity procurement, experiential activations, affiliate marketing strategies, and more, working in tandem to elevate brand visibility, build consumer trust and drive growth.

“5WPR has been a trusted partner within the Korean beauty space, creating impactful programs from brands like Medicube and other industry disruptors seeking to make a statement in the U.S. market,” said Ilisa Wirgin, 5WPR Managing Partner and Executive Vice President. “This continued …