5 Excellent 30 Second Explainer Video Examples

Cutting through the clutter online has never been more challenging for marketers. As media continues to grow more complex, the competition for an audience’s attention has become all too real.

These days a brand must deliver its message very succinctly in order to succeed. This issue is compounded by increasingly short advertising formats on social media channels such as Facebook, YouTube and LinkedIn.

To help prove what’s possible in short timescales we have developed a list of six explainer videos that deliver their message effectively in just 30 seconds. These examples should provide you with plenty of inspiration!

1. Instapay 

This explainer for Instapay is a great example of how you can fit a lot of information into a short amount of time. The explainer immediately identifies the problem audience faces, as well as directly addressing their target audience.

The video explains exactly what the process is step by step and gives a lot of information in just 30 seconds! They could have over complicated …