(Stacker) – Investing in small businesses helps foster community resilience and promote local economic growth. And there are many ways to support small and local businesses this holiday season—without breaking the bank.
According to the Chamber of Commerce, small businesses employ nearly half of the American workforce and contribute 43.5% of America’s gross domestic product.
When small companies prosper, they create jobs, encourage local innovation, and contribute to a neighborhood’s unique character.
Every action counts when shopping locally. NEXT shares some ideas to support and nurture every type of local business.
How to Support Local Retail and E-Commerce
Supporting local retail and e-commerce businesses is crucial. According to Constant Contact’s Small Business Now report, 50% of small businesses get at least a quarter of their annual revenue from holiday shoppers, and this jumps to 73% for small retail shops.
By supporting small retail sellers, consumers can help these businesses thrive and discover unique gifts and experiences that reflect their community …