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Corporate Marketing Strategy

3 BRILLIANT MINUTES: Christmas humbug [Video]

GREEN BAY, Wis. (WBAY) – Artists, marketers and social media are accusing a major advertiser of being a Scrooge.

From a jolly, plump Santa to polar bear mascots, Coca-Cola’s holiday advertisements have been iconic.

But this year many think the trendsetter’s commercials aren’t up to its usual standards.

What went wrong and why is it such a big deal this year? Brad Spakowitz has 3 BRILLIANT MINUTES to explain!

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