You’ve seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale.
But what about video marketing?
In this modern, video-mad world, if you’re not integrating video production comprehensively into your content marketing strategy then you’re missing out on a powerful way to engage your target audience.
(And not just engage, but also attract and draw them down your marketing funnel.)
I’m going to show you three incredible examples of video content marketing being used by big-name brands and businesses to guide leads, breadcrumb-style, from awareness to consideration to decision and beyond, in ways that other types of content just can’t.
These aren’t just lonely, one-off pieces of video content or single campaigns. This is proper video content marketing, planned effectively alongside all your other content and baked into your whole marketing strategy at each stage of the funnel.
Let’s see how they …